Download The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success AudioBook Free

Want to stay competitive? Keep evolving. Solid profits, a strong brand, regular customers - many of these can vanish when market shifts disrupt business as normal. So how do you retain from losing surface? How will you stay a step ahead of competitors? The perfect solution is is surprisingly uncomplicated: innovate tweak by tweak. By causing incremental changes to every part of the business - marketing, customer service, budget, products, people - then duplicating the process, correcting weaknesses and spotting opportunities becomes a winning habit. Businessperson Susan Solovic, a specialist in business success tactics, explains how to continually expand, improve, and move the business forward. With a huge selection of strategies, instances, and a six-step process, The One-Percent Border explains how to:

• Put energy into profitable areas and trim inactive weight
• Raise prices by reselling value instead of things
• Access new market segments by adapting products or services
• Hire the right team players
• Turn customers into brand ambassadors
• Find your own specific niche market and prevent imitating
• And more

When change happens quickly and often, even successful brands are vulnerable. Businesses with the advantage are constantly developing...and pulling prior to the pack.