Download Paid Attention: Innovative Advertising for a Digital World AudioBook Free
As ever before, the onus is on brands to find persuasive ways to earn the attention of the buyer. Yet content scarcity has given way to overload, fixed channels have dissolved into smooth networks, and viewers have become participants in consumer-driven conversations. This shift takes a new plan of action for brands; it calls for new marketing imperatives. Paid Attention is helpful information to modern advertising ideas: what they are, why they are really evolving and how to keep these things. Spanning communication theory, neuroscience, creative imagination and innovation, press background, branding and rising solutions, it explores the proper creation process and how to package suggestions to entice the most attention in the advertising industry. Filled with real-world examples of promotional initiatives for companies including Sony, Red Bull, HP and many more, Paid Attention offers a powerful model for influencing real human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even knowledge fiction, Faris Yakob maps advertising onto a wider analysis of culture. Including practical advertising and branding web templates, including a fresh advertising planning toolkit, it is ideal for students and professionals seeking to get seen in today's cluttered current market.
