Download Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World AudioBook Free
Facebook's founding is story: In a very Harvard dorm, wunderkind Make Zuckerberg invented a fresh way to hook up with friends...and the others is history. But also for the folks who actually molded this great idea into a game-changing $300 billion company, the knowledge was a lot more tumultuous and uncertain than we would expect. Mike Hoefflinger was one of those Facebook insiders. Like a computer engineer turned marketing innovator who caused COO Sheryl Sandberg, Hoefflinger possessed a front-row seating to the company's growing discomfort, stumbles, and reinventions. Becoming Facebook instructs the coming-of-age storyline of the now venerable giant. Filled up with insights and anecdotes from crises averted and issues solved, the e book tracks the company's development, uncovering lessons learned on its way to greatness:
- How Facebook retrieved from its "disastrous" IPO
- How the expansion team achieved the impossible
- Why Facebook's Information Feed ads were the company's most significant business decision ever before
- How Yahoo+ attacked and lost
- Why - and how - Instagram and WhatsApp were added to the blend
- What the company does to gain the skill wars
- What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
- Which products and technical advancements are on the horizon and just why
- And a lot more
