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"Business Ventures remains the best business e book I've ever before read." - Monthly bill Gates, The Wall Street Journal What do the $350 million Ford Electric motor Company devastation known as the Edsel, the fast and amazing climb of Xerox, and the incredible scandals at Standard Electric and Tx Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of popularity or notoriety; these well known and exciting accounts are as relevant today to understanding the intricacies of corporate and business life as these were when the happenings happened.
