Download Just Do It: The Nike Spirit in the Corporate World AudioBook Free
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who began a two-man procedure importing Japanese jogging shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the activities establishment, Knight created the most muscular jock culture in business, a location where employees regularly took two time at lunch to work out and then strategized later part of the into the evening in their holy battle against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders presumed these were furthering the company's quest: to increase the performance of serious athletes. Not everyone could be a Nike dude. It required a certain frame of mind. For instance: JORDAN refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about learning to be a porn superstar. In Just Do It, award-winning writer Donald Katz shows how Nike created the breathtaking imagery and marketing promotions that made Jordan, Barkley, and Bo Jackson international icons. He also noted Nike's increasingly influential role in the management of its high-priced ability, taking us inside rewarding endorsement deals concerning Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz. Nike realized the power of imagery and knew how to advertise those images all around the globe. A global corporation, Nike relied on capital from Japan to make shoes in Asia sold to one out of every four athletic-shoe purchasers in Europe. Katz uses Nike all around the globe, taking us from a 19-year-old Korean gluing shoes in a manufacturer, to an advertising wunderkind in Oregon creating the famous "Bo Has learned" plan, to the fanatical Nike kids who dash into stores the day new shoes hit the street. Along the way, Katz represents the creation and design of Nike shoes, disclosing technology worthy of a James Connection movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting young athletes, and recklessly stirring consumer fever in metropolitan America. He also talks about the corporate spirit and strategies that have made Nike one of the fantastic business stories of the late 20th century. Just Do It is approximately the business of activities and the activity of business. It is also the story of any culture in which the sight of the athlete in journey can still evoke awe.
