Download Beyond Advertising: Creating Value Through All Customer Touchpoints AudioBook Free
The fundamental relationships among brands, marketing, and people are being altered, and just once we try to conform, along comes a fresh disruption. Have you been and your corporation prepared to package with today's unprecedented velocity and scope of technical change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights greater than 200 of the world's most in advance thinking professionals, innovators, and academics, all grappling with today's unique challenges and opportunities. This audiobook offers a concrete group of principles, like the All Touchpoint Value Creation Model, made to lift us out of reactive thinking and encourage the cocreation of a future better for business, better for people, and better for contemporary society. Actionable steps include:
- Holistically orchestrate and allocate resources across all touchpoints
- Redefine targets of success to align for multi-win final results
- Provide every stakeholder whatsoever touch issues a R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experience, and a shareworthy storyline
- Develop all touchpoints to increase the M.A.D.E.s value of framework: the complete person, the features of the delivery program, the powerful environment, and synergies with other touchpoints
