Download The Power of Little Ideas AudioBook Free

Conventional wisdom today says that to make it through, companies must move beyond incremental, sustaining technology and spend money on some type of radical technology. "Disrupt yourself or be disrupted!" is the relentless note company leaders hear. The Power of Little Ideas argues there are a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy can be an approach to technology that company leaders should comprehend so that they discover it when their competition practice it and put it on when it'll provide them with a competitive gain. This distinctive strategy has three key elements:

• It consists of creating a family of complementary innovations around a product or service, which work together to make that product more appealing and competitive
• The complementary innovations work together as something to handle a single strategy or purpose
• Crucially, unlike disruptive or radical technology, innovating around an integral product does not change the central product in any fundamental way

Within this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many more used this process to stave off competitive hazards and achieve great success. He describes the organizational techniques that unintentionally torpedo this process to technology in many companies and shows how organizations can conquer those challenges. Targeted at leaders seeking approaches for sustained innovation with the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas offers a logical, organic, and enduring third way to innovate.