Download Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success AudioBook Free
A professional magician and illusionist - the top magic expert for the hit film Now THE TRUTH IS Me - discloses how to bridge the gap between conception and fact to boost your power of persuasion and influence. David Kwong has astounded commercial CEOs, TED have a discussion audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he would like these to. Illusion can be an ancient skill that centers on control: commanding an area, building anticipation, and showing up to work wonders. Illusion works because the human brain is wired to fill up the gap between seeing and thinking. Successful market leaders - like Steve Careers, Warren Buffett, and Ted Turner - are masters of control and command who understand how to sway viewpoints and achieve goals. In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:
- Mind the gap - recognize and make use of the perceptual space in the middle of your audience's capability to see and their impulse to believe
- Weight up - prepare to impress your audience
- Write the script - discover the value of shaping the narrative that surrounds your illusion
- Control the frame - explore the real-life value of an magician's best ally: misdirection
- Design free choice - command your audience giving them company
- Use the familiar - take magic formula advantage of habits, patterns, and audience objectives
- Conjure an out - develop backup programs that could keep you one, two, three, or even more steps ahead of the competition
