Download The Road to Camelot: Inside JFK's Five-Year Campaign AudioBook Free
A behind-the-scenes, revelatory accounts of John F. Kennedy's wily marketing campaign for the White House, beginning with his strong failed attempt to succeed the vice presidential nomination in 1956. A and undistinguished junior plots his way to the presidency and changes just how we nominate and elect presidents. John F. Kennedy and his young warriors invented modern presidential politics. They turned over accepted knowledge that his Catholicism was a barrier to winning an election and plotted an effective course to that constituency. They appointed Louis Harris - a polling business owner - to become the first presidential pollster. They twisted hands, and they charmed. They prearranged party bosses, young enthusiasts, and fellow Catholics and turned the traditional party inside away. The last-minute invitation to Lyndon B. Johnson to be vice leader in 1956 surprised them only because that they had failed to observe that he required it. They invented The Missile Difference in the Freezing Conflict and out-glamoured Richard Nixon in it debates. Now, acclaimed, award-winning journalists Tom Oliphant and Curtis Wilkie provide the most comprehensive accounts, based on personal reporting, interviews, and archives. The creators have examined more than 1,600 oral histories at the John F. Kennedy catalogue; they've interviewed surviving options, including JFK's sister Jean Smith; and they draw independently interviews with insiders including Ted Sorensen and Arthur Schlesinger Jr. From the start of the marketing campaign in 1955, when his daddy attempted to persuade Leader Johnson to run with JFK as his working mate, The Highway to Camelot reveals him as a tough, shrewd politics strategist who placed his eye on the prize. That is one of the fantastic campaign stories ever, appropriate for today's political environment.
