Download Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value AudioBook Free
Your company is submiting regular profits every year, and its own market share is only getting bigger. Rivals can't touch you. Why is your stock price so sluggish? The answer is really as simple as it is cruel: Buyers aren't considering history, plus they already know you're profitable and competitive - that knowledge is cooked into the stock price. The hard the truth is that a competitive advantage just isn't enough. Buyers want companies to wonder them with unpredicted value, meaning you can outperform market expectations only when you as a leader learn how to find, create, and deliver some multiple competitive advantages. That is why a corporate and business theory is so important. A good corporate and business theory provides a compass for those at the strategic helm, guiding their decisions in what resources and activities to follow, what investments to make, and what ways of take up. Behind every long-term corporate and business success story is situated a simple theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger identifies why is a great corporate and business theory and helps listeners understand the many tensions and trade-offs they'll face as they apply the idea to meet up with the obstacle of market expectations. Based on years of research and research, Beyond Competitive Advantage provides managers and executives with a platform for both sustaining value and creating progress.
