Download Iconic Advantage: Don't Chase the New, Innovate the Old AudioBook Free
Modern business gurus all cry for the necessity to innovate, to disrupt, also to become a startup. It's hard to argue recover kind of thinking. It's captivating and fascinating. But it's incorrect. Too many businesses become enamored by shiny new objects and conclude overlooking the worthiness locked away in their existing products. Maybe your business is one of them.Iconic Benefit is an alternative approach which allows companies to leverage what they already have to create long-term differentiation and deeper associations using their customers. It generates disproportionate degrees of profit and defends against market fluctuations. Lots of the world's most successful brands have been using it for a long time.Now, you, too, can reap the benefits of reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.
