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People with credit drive the earth overall economy and business marketers know just how to make sure they are spend. Credit Brains is a distinctive book that teaches you how to improve your shopping IQ and your credit score at the same time. Written by Polly Bauer, a credit expert and Mava Heffler, a global brand contractor, have unmatched experience and savvy when it comes to knowing how to avoid emotional marketing manipulation so when to state "no" to luring sales promotions that are all too often too good to be true. Alongside one another they promote credit management strategies for improving your current financial health and they certainly it by mixing 60 years of mixed credit-based card industry experience with true caring, good sense, and humor.