Download The Sandler Rules: 49 Timeless Selling Principles…and How to Apply Them AudioBook Free
In the Wall Street Journal best-seller. All prospects rest, on a regular basis. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby. As yet, these unique rules (and 45 more) received out and then Sandler Training clients in special seminars and private instruction. After three generations of proven success, the secrets are away in The Sandler Guidelines. So when salespeople know the rules, they get results. Early in his sales career, David Sandler observed that some salespeople work hard and have difficulties for every package, while others constantly, and almost easily, reveal new opportunities and close sales. Why is it, he thought about, that two salespeople providing the same product in the same market can have such different results? Are excellent salespeople created with a special gift - possibly the right personality? Were they better educated? Did they have more experience? Were they just blessed to find themselves in the right places at the right times with the right people? No, they simply understood human relationships. Using Eric Berne's Transactional Evaluation, Sandler devised a selling system and distilled 49 memorable rules that are frank, sometimes fun, and always easy to place to utilize. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, provides this fresh and frequently funny guidebook, filled with real-world techniques for successful prospecting, qualifying, deal-making, closing, and referral generation.
