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Wally Amos. Today, his name is a household word wherever his cookies precede him, and that's in Japan, Malaysia, Singapore, Indonesia, america, and Canada. A top-notch promoter at heart, Amos is continually traveling, not only to promote his cookies, but also to speak on university campuses about the secrets of his success... and his favorite charity, Literacy Volunteers of America (LVA). He was a member of the President's Private Sector Initiatives group, and he's written an autobiography, The Famous Amos Story: The Face That Launched a Thousand Chips. He was created in Tallahassee, Florida, and reared, until he was 12, mainly by his mother, Ruby, a strict disciplinarian. Then, the break-up of his home sent him to New York City to live along with his Aunt Della. She was the first person to make chocolate chip cookies for him, and it was that introduction which finally led to the creation of his famous cookies. As a teenager, he attended a New York City trade school, with an apprenticeship at an area hotel as a cook. Disenchanted, he quit half a year prior to graduation and joined the Air Force. After a four-year stint, he returned to New York City, working first at Saks Fifth Avenue and later with the William Morris Agency. In both instances, he started as low man on the totem pole and by dint of hard work, climbed rapidly. Inside the 14 years he spent, first as a talent agent for the Morris Agency and later on his own as an individual manager of show business talent, he was always on the look-out for a superstar to represent. And, he finally found one - the Famous Amos Chocolate Chip Cookie. Now, with stores located both domestically and internationally, the Famous Amos Chocolate Chip Cookie Corporation of Van Nuys, California, no longer counts its daily production in pounds of cookies, however in tons.
