Download The Influential Mind: What the Brain Reveals About Our Power to Change Others AudioBook Free

A cutting-edge, research-based inquiry into how exactly we influence those all around us and exactly how understanding the brain can help us change imagination for the better. In The Influential Brain, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a work to influence others - from the class room to the boardroom to cultural press. But how skilled are we at this role, and can we become better? It turns out that many of your intuition - from relying on facts and figures to shape viewpoints, to insisting others are incorrect or wanting to exert control - are ineffective because they are incompatible with how people's imagination operate. Sharot shows us how to avoid these pitfalls and exactly how an attempt to improve beliefs and actions is successful when it is well matched up with the primary elements that govern the human brain. Sharot reveals the critical role of sentiment in effect, the weakness of data, and the power of curiosity. Counting on the latest research in neuroscience, behavioral economics, and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

Category: Interpersonal Relations