Making Business Sense of the Internet

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This short article from Harvard Business Review explores the difficult challenge the web poses for established businesses and draws guidelines for companies on the verge of entering the electronic community. The author explores how to determine the web channel, pirating the value chain, creating digital value, and creating a customer magnet. This short article, which originally appeared in the March-April 1998 Harvard Business Review, emerges in music form exclusively through Audible.


Category: Commerce

Details

Publisher

Harvard Business School
Language

English
ISBN

DATE

1999-12
Author

Shikhar Ghosh Ghosh

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