Download Is Your Company Ready for One-to-One Marketing? AudioBook Free
Implementing a relationship-marketing program is a complex endeavor. This content from Harvard Business Review are certain to get you started. The authors share valuable advice for identifying, differentiating, and interacting with your customers, as well for customizing your enterprise's behavior. Ultimately, you'll discover how the more your customer's needs vary, the more appealing they will find a learning relationship. This content, which originally appeared in the January-February 1999 Harvard Business Review, is offered in music form exclusively through Audible.
