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This post from Harvard Business Review traces the shift in the economics of information. Within the last decade, managers needed to adapt their operating processes to new information technologies - but now, they must rethink the strategic fundamentals with their business, say authors Philip B. Evans and Thomas S. Wurster of the Boston Consulting Group. Starting with the exemplory case of the near-demise of Encyclopædia Brittanica, they make clear why every business, not merely information businesses, must pay attention to, and respond to, shifts in the economics of information. This post originally appeared in print in the September-October 1997 Harvard Business Review and is currently available in audio format exclusively through Audible.