Structuring Strategic Business Alliances

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Strategic alliances and other kinds of collaborative inter-firm agreements have grown to be commonplace in today's American economy. As companies get focused and specialized, they may be beginning to move away from large, control-based structures to more flexible and relationship-oriented partnering. With a concentrate on the three phases of the Alliance Life Cycle, Dr. Shavers explores the ingredients to successful partnerships. Specifically, she targets the impact an alliance will have on each partner's bottom line. She further discusses the "intimacy" of the alliance, the essential relationship elements essential to alliance success and the major issues associated with establishing a vision for the alliance, and the active role it plays as a guidance system for continued success.


Category: Management

Details

Publisher

Stanford Audio
Language

English
ISBN

DATE

1999-12
Author

Dr. Cheryl L. Shavers

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