Using Evangelism to Sell Products, Companies, and Ideas

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There's a recently available trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experience to illustrate techniques and approaches that will enhance your sales and marketing skills. Kawasaki addresses multiple issues including converting visitors to your ideas or products, doing the right thing and doing things right, and accomplishing major changes in organizations. Kawasaki, a Fellow at Apple Computer Inc., was one of the individuals in charge of the successful introduction of the initial Macintosh computer. His comprehensive experience in the computer business informs this insightful program.


Category: Direct

Details

Publisher

Stanford Audio

Language

English

ISBN

DATE

1999-12

Author

Guy Kawasaki

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