Visionary Companies: Their Success and Characteristics

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How will you create a company of enduring greatness? Jerry Porras contends that a strong core ideology and the persistent drive for progress are key to the procedure. Having studied the life span history of 18 visionary companies, he offers six key mechanisms these companies use to preserve their core and stimulate innovation and change. He debunks the myth of the charismatic leader and concludes that firms can use his findings to boost their organizational performance.


Category: Leadership

Details

Publisher

Stanford Audio

Language

English

ISBN

DATE

1999-12

Author

Jerry Porras

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