Download The Portable M.B.A. in Marketing AudioBook Free
In the rapidly changing business environment of today, education has become the key to advancement. Managers - indeed all employees - must constantly increase their knowledge and expertise in order to remain competitive. The Portable M.B.A. in Marketing is your most cost- and time-effective answer. Written by 2 school professors with comprehensive business and marketing experience, The Portable M.B.A. in Marketing provides an upper-level marketing curriculum, updated and applied to today's - and tomorrow's - managers. It illuminates the main element issues facing today's companies: the rediscovery of the customer, the search for total quality, global competition, and the challenges of innovation, which are necessary components of the competitive edge in the global economy.
