Download Competing with Giants: Survival Strategies for Local Companies in Emerging Markets AudioBook Free
As protectionist barriers crumble in emerging markets around the world, multinational companies are rushing directly into find new opportunities for growth. To local businesses this may seem such as a death sentence. This content from Harvard Business Review explains how to overcome - and even take good thing about - their distinctions with competitors from advanced industrial countries by aligning assets with industry characteristics, defending their home field advantage, extending local advantages abroad, dodging the onslaught, and even contending on the global level. This content, which originally appeared in the March-April 1999 Harvard Business Review, emerges in sound form exclusively through Audible.
