Download Stanford CEO Forum: How to Build a Brand AudioBook Free
John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he's the brains behind the increasingly popular "For Dummies" series. They are the books that millions of folks consider to learn about from investing to the web. "For Dummies" is a powerful brand, but that didn't just happen overnight, it was carefully crafted. Listen as Kilcullen explains how to build a brand. He'll speak about branding, entrepreneurship, startups, and dynamic growth.
