The Portable M.B.A. in Economics

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This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business enterprise environment plus a framework to make business decisions. Demonstrates how to assess monetary news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an monetary tool kit which explains monetary indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for something and pricing cost benefit evaluation. Includes numerous examples and case studies.


Category: Theory

Details

Publisher

Phoenix Books

Language

English

ISBN

DATE

1999-12

Author

Philip K.Y. Young

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