Download The Necessary Art of Persuasion AudioBook Free
This information defines and explains the four essential elements of persuasion. Business today is largely run by teams and populated by authority-averse seniors and Generation Xers. That makes persuasion more important than ever as a managerial tool. But contrary to public opinion, author Jay Conger (director of the University of Southern California's Marshall Business School's Leadership Institute) asserts, persuasion is different then selling an idea or convincing opponents to see things the right path. It is instead an activity of learning from others and negotiating a shared solution. To that end, persuasion involves these essential elements: establishing credibility, framing to find common ground, providing vivid evidence, and connecting emotionally. Persuasion can be a force for enormous good in an organization, but people must understand it for what it is: an often painstaking process that requires insight, planning, and compromise.
