Download Focus: The Future of Your Company Depends on It AudioBook Free
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense method of business management is founded on the premise that long-lasting success will depend on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries demonstrates in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid help with the way to get focused and exactly how to remain focused, laying out a workable blueprint for any company's evolution that increase market share and shareholder value while ensuring future success.
