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Since its hardcover publication in 1997, If Aristotle Ran General Motors has been one of the year's most discussed books, not only in america but across the world, where it's been translated into many languages. Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to a large number of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris gives more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.