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How many business cards have you given out over time? How many have you received? Hundreds? Thousands? Thousands? How many of those people would you stay in touch with frequently?/ You may probably count them on your fingers. The others were individuals who were pleased to offer you their card during a few magic occasions when your lives crossed. And they were gone. Vanished. Never heard from again. Perhaps you did business with them. Perhaps you didn't. Maybe there is grounds, even if it was fleeting. Now if all those people who gave you all those cards don't call, don't write, or don't contact you at all, think of the enormous opportunity you have if you contact them. You do the networking. You do the schmoozing. You develop and maintain your own platinum pipeline. You control your own golden database that could result in an entire life supply of business. Business cards are a start. Personal linking is what makes things happen. If there is no follow-through, nothing happens. That's what this book is very about.