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In the acclaimed Vanity Fair and GQ journalist--an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the primary turnarounds running a business history.
From the emergence of Apple Computer in the late 1970s and early 1980s to its current resurgence, charismatic leader Steve Jobs has captivated the public. Both revered and reviled for his dictatorial manner and stunning successes, Jobs has transcended his legend in Silicon Valley to defend myself against a few of the heaviest hitters in Hollywood. Now, in The Second Coming of Steve Jobs, Alan Deutschman presents the most revealing portrait yet of this fascinating, complex character--an detailed look at the many layers of Steve Jobs, a guy who is at turns an excellent cult figure and an abusive, egomaniacal kid.
This story commences back in 1985 when Jobs was exiled from Apple, and then it goes on to chronicle the rise and fall of his own company, NeXT; the enormous success of Jobs's film animation studio, Pixar; and finally his triumphant return to Apple in the late 1990s, with Jobs taking the title of CEO in January 2000. Displaying an uncanny skill at the negotiation table and an intuitive sense of brilliant design that can capture the public's fascination with products like the iMac, along with a celebrity's ability to command the spotlight, Jobs has had the opportunity to catapult himself to the top of the Silicon Valley and Hollywood establishments.
Based on interviews with scores of people--rivals, colleagues, friends--who have worked with Jobs over the years, The Second Coming of Steve Jobs gets under the hood of this extraordinarily complex man: how and why he almost quit on his career; the details of his negotiations with Disney's Jeffrey Katzenberg and Michael Eisner, and of the culture clash between Silicon Valley and Hollywood; his ways of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates--and much more. Within an unsentimental and powerful voice, Deutschman reveals a guy who suffered his midlife crisis at thirty, compressing it into just three months; struggled between self-imposed exile and the allure of public life; and became the infant boomer icon who was constantly blurring the lines between businessman, rock star, and beatnik.
The Second Coming of Steve Jobs is a compelling look at a person who has changed the face of technology and entertainment for the twenty-first century. This candid account of Steve Jobs's tumultuous and provocative career will answer the countless questions left unanswered by this incredibly private character who have come to represent the Silicon Valley American dream.
