Download From Mind to Market: Reinventing the Retail Supply Chain AudioBook Free
"Anyone running a business today who hopes to be in business tomorrow needs to understand the guidelines of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the buyer, has gone out of date and unrealistic. "Within an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what she or he wants and where to get it at the best price. Using these details to develop the merchandise individuals are looking for is demand-chain management." Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create industry of the 21st-century, Blackwell illustrates the cutting-edge idea of demand-chain management and its own role in revolutionizing retailing in the new millennium.
