Download Permission Marketing AudioBook Free
The person Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that permits marketers to condition their message so that consumers will willingly accept it. Whether it's it commercial that breaks into our favorite program, or the telemarketing telephone call that disrupts a family dinner, traditional advertising is dependant on the hope of snatching our attention away from whatever we have been doing. Seth Godin calls this Interruption Marketing, and, as companies are uncovering, it no longer works. Rather than annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this internet pioneer introduces a fundamentally different thought process about advertising products and services. In his groundbreaking audiobook, Godin describes the four tests of Permission Marketing: * Does every single marketing effort you create encourage a learning relationship with your visitors? Does it invite customers to "raise their hands" and begin communicating? * Do you have a permission database? Does one track the number of people who have given you permission to talk to them? * If consumers gave you permission to talk to them, do you have anything to say? Have you developed a marketing curriculum to instruct people about your products? * Once people become customers, does one work to deepen your permission to talk to those people? And in numerous informative case studies, including American Airlines frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers already are profiting out of this key new approach in every varieties of media.
