Download The Anatomy of Buzz AudioBook Free
How did the makers of Trivial Pursuit manage to create huge demand because of their game, almost overnight? How did BMW use James Bond to double their orders for the Z3 roadster? Why achieved it take cameras fifty years to be accepted by the general public?The answer: word-of-mouth marketing. Word-of-mouth marketing is definitely recognized as a powerful selling tool. Now with the Internet connecting customers to each other, and the fact that individuals are becoming more attuned to (and skeptical of) traditional advertising, word-of-mouth marketing is increasingly important for the success (or failure) of your small business. Patricia Seybold, CEO, Patricia Seybold Group and writer of Customers.com says that "former marketing VP Emanuel Rosen takes the mystery out of that elusive buzz and shows what companies actually do to get their customers to spread the word.""Everyone in high-tech knows that word-of-mouth plays a major role in the adoption of new technologies. Finally here is a book that explains the phenomenon and shows how companies actually stimulate their customers to spread the word." - Geoffrey A. Moore, writer of Crossing the Chasm and Living on the Fault LinePacked with real-life examples, The Anatomy of Buzz is invaluable for anyone who would like to understand the word-of-mouth phenomenon.
