Download The New Market Leaders: Who's Winning and How in the Battle for Customers AudioBook Free
Inside the decade since renowned business strategist Fred Wiersema first started research for his No. 1 best seller, The Discipline of Market Leaders, profound changes have transformed the business world. Markets are usually more crowded than ever, which is harder to attract and retain customer attention. We've entered an age of customer scarcity. Increasingly, fresh role models are needed to determine just what it takes to succeed when customers are the most treasured resource. The New Market Leaders examines the exciting, often unorthodox companies dominating the market and revolutionizing business. By providing new sales growth and market value indexes, Wiersema shows listeners how to identify the movers and shakers in any industry - whether Internet-paced or even more traditional.
