Download Gonzo Marketing: Winning Through Worst Practices AudioBook Free
Gonzo Marketing is a knuckle-whitening ride to where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to steer us through the revolution that is rocking business today, as people hook up on the net to form powerful micromarkets. These networked communities, based on candour, trust, passion, and an over-all disdain for anything that smacks of corporate smugness, reflect more deeply trends inside our culture, which Locke illuminates along with his characteristic wit.
