Download Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company AudioBook Free
The book that does for companies what WHO MOVED MY CHEESE? does for individual employees, SURVIVAL ISN'T ENOUGH provides a groundbreaking new way to organise companies and thrive during times of change. Everything inside our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever before. Yet most companies view change as a threat, and survival as the goal. This book transforms all the. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first rung on the ladder is to remove the anti-change reflex that's genetically coded into most of us. Once a company learns to 'zoom' (to change without panicking), it is much more likely to evolve. And an organization that evolves may become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to operate a vehicle the book in the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to carefully turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to carefully turn their company into the one which can zoom from one change to some other. It's a formula for success if the market is up or down, whether technology is hot or not, in every industries, from retail to tech to restaurants.
