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The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences almost every other relationship. The truth is not really a fixed archetype, but a fluid and moving one that is continually shaped by the beliefs we have about it. Along these same lines, DIGITAL ABORIGINAL reveals the way the modern-day business world organizes this unlimited range of possibilities and how we can reorganize and redirect our business plans merely by shifting our marketing beliefs. Based upon a huge selection of real-life business examples and woven together with the survival tactics inherent in nomads, this book strikes at the very core of how business is conducted in today's world and how it is going to change in the a long time. The ability to move quickly, to change directions, rather than be weighted down by long term patterns-this is the essence to be aboriginal. Being digital in a fast-paced business environment demands a lot of the same kind of mentality. DIGITAL ABORIGINAL points the next wave of business marketers in the right direction.
