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What do Barbie dolls, Nokia phones, and American Express bank cards have in common? They all represent a powerful business design called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that often means the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student. Each one of the book's twenty-three chapters presents a lesson from the exuberant and always challenging master-and a profit paradigm that will open your brain to the many ways to make profit happen. You'll understand-from another type of perspective-how your company and your rivals generate profit...which business models can be best applied to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and much more. With scores of examples from today's global marketplace, a weekly assignment, and an eclectic business reading list which range from Obvious Adams to Einstein's Dreams, THE ART OF PROFITABILITY invites anyone in business to activate in the lively exchange between mentor and protÈgÈ. Enter the classroom. Discover the art. And find out which form of profitability will help your company succeed today and grow tomorrow.
