Download Bang!: Getting Your Message Heard in a Noisy World AudioBook Free
We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues will be the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and service or product.
Full of entertaining anecdotes and inspiring accounts of campaigns that contain propelled revenues and considerably increased market share, Bang! shows managers how to make a advertising campaign that cuts through the message clutter and creates an authentic marketing explosion.
