Profitable Growth is Everyone

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The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.

For many, growth is approximately “home runs”—the big bold idea, another new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t happen every day and frequently come in cycles.

Products like Kevlar, Teflon, and the Dell business design for selling computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable earnings growth is through “singles and doubles”—small day-to-day wins and adaptation to changes in the marketplace that build the building blocks for substantially increasing revenues. The impact of singles and doubles can be huge. They aren't only the foundation for sustained earnings growth but, in fact, the building blocks for home runs. Singles and doubles supply the discipline of execution, a complete necessity for successfully bringing a breakthrough technology to advertise or implementing a new business design.

Inherent in this way of thinking is the brand new idea that growth is everyone’s business—not solely the concern of the sales team or top management. As everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business enterprise. Every contact of every employee with a person is an chance for revenue growth. That includes everyone from the people working in a company’s call center handling customer inquiries and complaints to the CEO.

In this trailblazing book, Ram Charan provides the building blocks and tools that can put a small business in relation to sustained, profitable growth. For more than twenty-five years, Ram Charan has been morning in and day trip with companies around the world. The ideas he is rolling out for solving the profitable earnings growth dilemma facing many businesses are based on personally seeing what works instantly. They are ideas that contain been tested across industries which deliver results, plus they can be put to make use of starting Monday morning.


From the Hardcover edition.


Category: Leadership

Details

Publisher

Random House Audio

Language

English

ISBN

DATE

2004-01

Author

Ram Charan

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