Download Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround AudioBook Free

In 1990, IBM had its most profitable year ever. By 1993, the company was on a wrist watch list for extinction -- victimized by its lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous sections -- effectively eliminating the corporation that had invented many of the industry's most significant technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The very last thing IBM needs right now is a vision." Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a research study in managing a crisis, and a thoughtful reflection using the pc industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts high-level meetings, explains the no-turning-back decisions that had to be made, and offers his hard-won conclusions about the essence of what makes a great company run.Read by Edward Herrmann

Category: Computers & Technology

Details

Publisher	HarperAudio
Language	English
ISBN
DATE	2004-09
Author	Louis V. Gerstner Jr.

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