Download Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty AudioBook Free
Entrepreneurial phenomenon Ari Weinzweig, co-founder of the much-loved Zingerman's Deli, shares the secrets to providing world-class customer support. Zingerman's in Ann Arbor, Michigan, is a beloved deli with some of the most loyal clientele around. It has been praised for its products and service in media outlets far and wide, including the New York Times, Men's Journal, Inc. Magazine, Esquire, Atlantic Monthly, USA Today, and Fast Company. And what began as a small deli is continuing to grow to a flourishing restaurant, catering service, bakery, mail-order operation, creamery, and training business.
Booming business and loyal customers are proof enough that the Zingerman's team knows something or two about customer support. Now in Zingerman's Guide to Giving Great Service, co-founder Ari Weinzweig shares the initial Zingerman method of treating customers, giving the reader step-by-step instructions on what to teach staff, how to teach them, how to implement working out, how to measure their success, and finally, how to reward performance.
Some of Zingerman's time-tested principles:
--Customers who get a great product but poor service won't be as loyal as those who find themselves disappointed with a product but get great service.
--You'll get more complaints if people believe you care enough to listen to them. And that's a very important thing.
--Employees who are rewarded, respected, and well cared for treat customers the same way.
