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In the now classic business fable, The Secret, Debbie, a struggling leader finds herself going to lose her job due to poor performance. Inside a desperate attempt to save her career, she enrolls in a fresh mentoring program provided by her company. Much to her surprise, Debbie finds her mentor is the president of the business (Jeff Brown). Debbie decides that all she needs is the response to one question, 'What is the secret of great leaders?' Over another 18 months Jeff explains to Debbie that the secret is rooted within an attitude. He tells her that she must be willing to become a serving leader rather than a self-serving leader. The secret is that all great leaders Serve. The storyplot unfolds as Debbie learns and applies each one of these imperatives with her team. As a result, Debbie's team goes from worst to first. They become the highest performing team within the business. In the end, Debbie understood that all the changes and improvements were the consequence of the options she made as a leader. She realized that to Serve is an option. Debbie decided once and for all, she would no more be considered a self-serving leader, she'd be considered a serving leader!