Download Why Business People Speak Like Idiots: A Bullfighter's Guide AudioBook Free
"This is just the kind of synergistic, customer-centric, upsell-driven, out-of-the-box, customizable, strategically tactical, best-of-breed thought leadership that will assist our clients track to true north. Let's fly this in the flagpole and find out where the pushback is." It's Monday. Time to hit the pause button on your personality and incomparable the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of these voices for a corporate stamp of approval and the comfort of conformity. This is not because of some evil corporate conspiracy. It's actually the consequence of four traps - obscurity, anonymity, hard sell, and tedium - that transform us from funny, honest, and engaging weekend people to boring business stiffs. But also for you, this epidemic of bull and boredom is a real opportunity. All those human beings who trudged to work Monday morning want something better. They don't want disclaimers, nonpromises, sugar-coated news, or canned speeches. They want you to definitely capture their imagination, stir their enthusiasm, and tell them the truth. And once you learn to recognize and rise above the four traps, you can be that voice they're looking for. Grab your cape and sharpen your sword. It's time to fight the bull! If you think you smell something at work, there's probably justification - bull is just about the official language of business. Every day, we get bombarded by an endless blast of filtered, antiseptic, jargon-filled corporate speak, which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it does not have to be because of this. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight. That is a book for all those who want to climb the organization ladder, but won't check their personality at the door.
