Download From .com to .profit: Inventing Business Models that Deliver Value <i>and</i> Profit AudioBook Free
Until now, all it's taken up to build a successful e-business is the right technology. An internet storefront rises and a company's market capitalization undergoes the roof, despite low sales and no profits. However now the race to get online has ended. As the new economy rapidly becomes the only real economy, Internet companies must learn how to generate sustainable value if they're going to survive. This book supplies the solid business basics companies need to go from the old era of .com to another era of .profit.Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they synergy to forecast the future of Internet commerce also to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade.Earle and Keen show managers how to master the logistics, cement the relationships, build the brands, transform the administrative centre and cost structures, harmonize the sales channels, and offer the assistance that are necessary to delivering both value and profits on the Web.Using examples from HP and other top companies about the world, the authors go beyond Internet hype to lay out strategic action in the key regions of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to develop business plans for the new economy that basically work.
