Download Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer Relationships AudioBook Free
Winning sales tactics from the greatest strategist of most time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless approaches for the present day business audience. In Sun Tzu Strategies for Selling, the writer of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Filled with brilliant insights that will assist anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into modern-day sales advice, object lessons, and real-life "how-tos," such as:
- Get your strategy straight
- Win without fighting
- Have a distinctive selling proposition
- Know your competitor
- Aim for big wins
- Learn from lost sales
