Treasure Hunt: Inside the Mind of the New Consumer

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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s happening in the mind of the new consumer?

TREASURE HUNT takes us in to the homes of real people making real decisions, and in to the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this can be an essential guide to the moods and habits of the constantly changing consumer.


Category: Research

Details

Publisher

Random House Audio
Language

English
ISBN

DATE

2006-05
Author

John H. Mayer

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