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This classic work by psychologist and social philosopher Eric Fromm builds upon his previous popular book To Have or even to Be? The Art of Being teaches us to steer clear of the tantalizing illusions of our own consumer-driven world by understanding how to function as a complete person from a state of inner completeness or being. The transition from an identity of having to being creates a state of enlightened psychological and spiritual happiness. Fromm observes that the present day person is less a self-reflective being when compared to a composite of data promoted by the mass media, and he encourages us to pursue true self-awareness beyond simple political, ideological, and religious clichés. By understanding how to be centered in the self, the average person is less swayed by the endless pressures and dissatisfactions of the culture of consumerism.