Download Ending The War Between Sales and Marketing (Harvard Business Review) AudioBook Free
Sales departments have a tendency to assume that marketers are out of touch with what's really taking place in the marketplace. Marketing people, in turn, believe the sales force is myopic - too centered on individual customer experiences, insufficiently alert to the larger market, and blind to the future. In a nutshell, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet, few firms appear to make serious overtures toward analyzing and improving the relationship between both of these critical functions. - Through the July/August 2006 special Sales problem of Harvard Business Review.
