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Organized into more than 200 thought- and action-provoking elements—from the value of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.
In The Quest for Wow!, Tom Peters offers readers what, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take another leap into the cyberstage era. Getting to a location called excellence is no more the theory. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in short, wow! them.
Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for each and every business person.